GPRM 252 Intellectual Property - Invention Marketing Strategies


This workshop is one in a series of seven delivered in partnership with the Intellectual Property office of Canada. Each workshop offers an overview of intellectual property and patent rights by professionals in the field (lawyers and patent officers with GGD). The information session is followed by a case study discussion. The Fall 2013 series includes 3 case studies with the remaining four delivered in the Winter 2014 series.

CASE STUDY TWO: John Thomson - How to market an invention

John Thomson is a young entrepreneur and community college graduate. He owns and operates a glass recycling business. He designed a machine — the SuperSorter — that sorts glass by colour before it is crushed and recycled. John's invention will make the glass-sorting process cheaper and increase the profits for his business.

John believes the SuperSorter has world-wide market potential and would like to commercialize it. He is seeking advice from the Office of Applied Research of his former college on how best to protect and commercialize the invention.

Topics covered
•Trade secrets versus patents
•Non-disclosure or confidentiality agreements
•Impact of disclosure on patent rights
•Requirements for patent protection
•IP strategy and commercialization options

Sample questions
•Under what circumstances is a non-disclosure or confidentiality agreement signed? What are the main elements of such an agreement?
•How should one decide on commercialization options?
•What are the costs and benefits of registering a trade-mark?

(GPRM 254) Samantha Chang - Student Lab Work Questions
(GPRM 255) Wi Tech - Wireless Patents
(GPRM 252) John Thomson - How to market an invention
(GPRM 253) Silver Communications - Telecommunications

Visit the IPCanada website at:
Mr. Hugh Mansfield, Lawyer and Patent Agent
Leader Biography:
Hugh Mansfield has been practising in the intellectual property field since 2000 and has been a member of the firm since January 2001. He is a lawyer and a registered patent agent in both Canada and the United States. Before practicing in intellectual property, Hugh Mansfield worked for over six years in Germany within a major systems house, developing both air-ground data links and software simulating data communications in the aviation field. He became a partner of the firm in 2005 and was appointed senior partner on January 1, 2008.
Learning Objectives:
1- Types of Intellectual Property and IP ownerships rights
2- Types of patents and trade secrets
3- To understand the IP process
This workshop is recorded under the skill domain:
Research Management
Target Skills:
Intellectual Property
Related skill domains:
Career Building
/A1 Wed, Nov 5 2014 13h30-16h00 SGW H 441
/A1 Tue, Nov 19 2013 14h30-16h30 SGW MB 6.425 (Note Room Change)
/B1 Wed, Feb 27 2013 13h00-15h00 SGW EV 3.309
Can't make any of the above dates? Let us know your preference and we will work with partners to see if alternative dates can be scheduled.
Does not repeat
Suitable For:
Master, PhD, Post-Doc - Mid
Workshop Capacity:
/A1 30
/A1 36
/B1 42
Remaining Spaces:
/A1 17
/A1 20
/B1 31
Non-attendance Fee: $25        
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Workshop fee: $0.0
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Case-Study: John Thomson - How to Market an Invention


Did you attend? Add your feedback here
The following feedback was offered by attendees and includes their degree and program information.
Engineering - Doctoral
Most beneficial aspect: Information about different IP and location coverage.
- Master
Most beneficial aspect: The workshop was done directly to the required points! Thanks!
- Master
Most beneficial aspect: I found the workshop useful, including the activities and Q and A period.
- Master
Most beneficial aspect: Discussion.
Arts_and_science - Master
Most beneficial aspect: The content and resources provided were useful. If practical procedures or examples are given in class it would be perfect.
- Doctoral
Most beneficial aspect: The leader way of presenting and content were very informative. indeed, it helped me to increase the depth of knowledge in this field. Perhaps, it was one of the best workshops
Engineering - Master
Most beneficial aspect: Both presentation and content suits the workshop. The websites presented during the workshop are beneficial.
Arts_and_science - Master
Most beneficial aspect: Discussion was good regarding "story telling." (ed)
Master - EN1 - NA
Most beneficial aspect: Description of patent application.
Master - AS1 - NA
Most beneficial aspect: All the information was beneficial.
Master - EN1 - NA
Most beneficial aspect: The background of the patent rules
Master - AS1 - NA
Most beneficial aspect: Very informative and important after the graduation. Insightful.
Master - EN1 - NA
Most beneficial aspect: The patent application process.
Doctoral - EN1 - NA
Most beneficial aspect: Questions and case study

Past Offerings

/A1 Wed, Nov 5 2014 13h30-16h00 SGW H 441    13/30
/A1 Tue, Nov 19 2013 14h30-16h30 SGW MB 6.425 (Note Room Change)    16/36
/B1 Wed, Feb 27 2013 13h00-15h00 SGW EV 3.309    11/42